Suncoat renowned for their all natural cosmetic products has won another beauty award.

March 12, 2011.

Suncoat Natural Liquid Eyeliner has received the 2011 Best of Natural Beauty Award from Better Nutrition Magazine!

Winners of this award are selected by a panel of people at Better Nutrition, readers and health food store owners.

The awards was presented at the Natural Products Expo West in Anaheim California in March 2011 and has been announced on the Better Nutrition April 2011 issue.

To learn more about Better Nutrition Magazine and its award, please visit betternutrition.com

This natural liquid eyeliner is made with natural sugar-based biopolymer, not synthetic plastics such as PVP (polyvinyl pyrrolidone polymer) and acrylic copolymer. Colored with earth pigments and enriched with vitamin E. A superior alternative for your sensitive eyes and our environment!

• Natural and vegan ingredients, readily biodegradable.
• Stays on all day long, will not smear or smudge.
• Kind to sensitive eyes.
• Remove with soap and water.
• The wand has a rubber tip instead of hairbrush, much easier to apply. It offers precise control for fine lines.

Available in six (6) colors: Black, Brown, Navy blue, Jade green, Purple and Smokey. click here to view larger image.

          Watch an independent review on our fabulous
                    natural liquid eyeliners on Youtube

 

Ingredients:

Aqua (water), kaolin clay, hydrolyzed Zee mays (corn) starch (natural multi-sugar resin), vegetable glycerin, lecithin, Citrus grandis (grapefruit) seed extract, tocopherol (vitamin E), citric acid, pigments (see below).

Pigments in each color (no nano particle-sized pigments):

• Black: iron oxide (CI 77499).
• Blue: iron oxide (CI 77499), ultramarine blue (CI 77007).
• Brown: iron oxide (CI 77499, CI 77491).
• Jade Green: chromium oxide (CI 77288), mica (CI 77019), iron oxide (CI 77499).
• Purple: mica (CI 77019), iron oxide (CI 77499), ferric ferrocyanide (CI 7750).
• Smokey: iron oxide (CI 77499), mica (CI 77019), titamium dioxide (CI 77891).

What makes the conventional liquid eyeliners?

Synthetic plastics, such as acrylic copolymer and PVP (polyvinyl pyrrolidone polymer), are found in many popular brand liquid eyeliners. They are used mainly as the binding agent/film former in liquid eyeliner to glue pigments and fillers together so the eyeliner stays on your eyes. These synthetic plastics are derived from petrochemicals; contain residual monomers (the starting materials for producing plastics, namely acrylic monomers, vinyl pyrrolidone monomer and vinyl acetate monomer) that are not only toxic, but also reactive.

Synthetic dyes, glycol, alcohol and chemical preservatives are also used in conventional liquid eyeliner formulations.

Suncoat Pioneers Sugar-Based Technology

Suncoat has pioneered an innovative sugar-based technology for cosmetics and hair styling products, using natural multi-sugar biopolymer instead of synthetic chemicals.

For decades, synthetic plastics, typically PVP (polyvinyl pyrrolidone polymer), acrylic copolymer, VA (vinyl acetate) polymer, have been widely used in color cosmetics, hair styling products and skin care products. They can be found even in many so-called natural products. These synthetic plastics are derived from petrochemicals, so not the best choice to enhance our natural beauty and to protect our environment.

Suncoat has introduced a unique sugar-based technology to remove these synthetic plastics. In Suncoat natural mascara, eyeliner and hair styling products, a very unique sugar-based biopolymer (polysaccharides) is used in place of synthetic polymers. This sugar-based biopolymer is derived from natural renewable resources, readily biodegradable and most importantly delivers superior performance without harming our systems and the environment.